Anubhav Nathani

Anubhav Nathani

Kortrijk, Flemish Region, Belgium
2K followers 500+ connections

About

" Accept change before it's visited upon you "

Anubhav is currently working as a…

Experience

Education

  • IÉSEG School of Management Graphic

    IÉSEG School of Management

    -

    Completed a specialized Master Degree in Management - Marketing Track
    This course helped develop personality and relevant skills useful in a corporate structure that has allowed me to be a professional with a strategic perspective.

    Completed the master thesis on " Country of origin effect: Is country of origin relevant in advertising?". The focus of the study was developing countries especially India. The research paper involved content analysing more than 1000 ads from 3 different…

    Completed a specialized Master Degree in Management - Marketing Track
    This course helped develop personality and relevant skills useful in a corporate structure that has allowed me to be a professional with a strategic perspective.

    Completed the master thesis on " Country of origin effect: Is country of origin relevant in advertising?". The focus of the study was developing countries especially India. The research paper involved content analysing more than 1000 ads from 3 different magazines. The collected data was analysed on several parameters for various results using MS- Excel and IBM SPSS. The thesis overall involved a good exercise of MS-office, analytical tools, writing and presentation skills

    Core Courses:

    - Advertising and Communication Strategy
    - Consulting Skills
    - Decision Making for managers
    - Digital Marketing
    - IBM SPSS Statistics
    - International Marketing
    - Key Customer Relationship Management
    - Offline Brand Communication
    - Sales & operation planning

  • -

    Activities and Societies: National Social Service Society |St. Xavier's College Student Council(SXCSC)

    Bachelor of Commerce, specialisation in Marketing and Sales.
    St. Xavier's College(Autonomous) was graded as A++(CGPA:3.77/4) in 2017 by the National Assessment and Accreditation Council(NAAC).

    Research Project: Surveyed 50 people to understand the effects of outdoor advertising on people's perception of such advertisements.

    Result: Master Thesis " Outdoor Advertising in Kolkata - A case study on Accord".

    Apart from regular classes, other activities were conducted for…

    Bachelor of Commerce, specialisation in Marketing and Sales.
    St. Xavier's College(Autonomous) was graded as A++(CGPA:3.77/4) in 2017 by the National Assessment and Accreditation Council(NAAC).

    Research Project: Surveyed 50 people to understand the effects of outdoor advertising on people's perception of such advertisements.

    Result: Master Thesis " Outdoor Advertising in Kolkata - A case study on Accord".

    Apart from regular classes, other activities were conducted for self-development like Seminars and class presentations in all subjects throughout graduation. They majorly contributed to boosting our confidence levels and public speaking. My courses during the 3-year period are listed below: -

    Specialisation Subjects -
    - Consumer Behaviour and Marketing Research
    - Marketing Communication and Advertising
    - Principles of Marketing
    - Rural and Service Marketing

    General Subjects (List Non-exhaustive) -
    - Business Regulatory Framework
    - Financial Accounting
    - Economics
    - Taxation

  • -

    Activities and Societies: Society- Hindi Literacy Society| Event- Inter-School Hindi cultural Festival| Activity- Street Play| Year-2012| Venue- St. Xavier's College| Position- 3rd

  • -

Licenses & Certifications

  • Digital Sales Certification Graphic

    Digital Sales Certification

    Google

    Issued Expires
    Credential ID 15223567
  • Google Advanced Analytics Graphic

    Google Advanced Analytics

    Google

    Issued Expires
    Credential ID 15223165
  • Adwords Fundamentals Graphic

    Adwords Fundamentals

    Google

    Issued Expires
    Credential ID 12892800

Honors & Awards

  • HEC Business Game 2018 - Runners up at Bain & Co.'s Strategy Challenge

    Bain & Co. in partnership with HEC Business Game(HBG) and The Alliance of European Business Games (AEBG)

    The challenge involved formulating a retail strategy for a grocery retailer in the context of a complex business issue with no evident optimal solution by showing skills like business sense, problem-solving creativity and many more.

  • X-calibre 2015

    Xavier's Commerce Society

    Finalist(Top 6) in the Corporate treasure hunt event, which is an Intra-college Management competition.

  • Insignia 2015

    Xavier's Commerce Society

    Finalist(Top 6) in B-plan event at St. Xavier's College(Kolkata), which is a National level Management Fest.

  • Hindi Sahitya'2012

    Hindi Literacy Society, St.Xavier's College,Kolkata

    Stood 3rd in the Street-play, Which is an Inter-School Cultural Fest.

Test Scores

  • TOEIC (Listening and Reading test)

    Score: 985/990

    The TOEIC® Listening and Reading test is a valid assessment of English-language reading and listening skills for the workplace. The test was conducted by the official TOEIC body itself which took place at IESEG School of Management, Lille, France on 12th December 2017. The listening and reading part was divided equally into 495 marks each. The segregation of scores is 495/495 in listening and 490/495 in reading. My identification number is 39116.

Languages

  • Hindi

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • Bengali

    Professional working proficiency

  • French

    Limited working proficiency

  • Dutch

    Elementary proficiency

Organizations

  • Institute of Chartered Accountants of India

    Student

    - Present
  • Hindi Literacy Society

    Core Marketing Team

    -

    Responsible for offline marketing like event announcement, poster designing and event coordination. Created offline promotional campaigns to raise awareness. Volunteered in Strategy formulation for the events, made an overall blueprint of the entire marketing plan. The focus of strategy formulation was to have a successful integrated marketing communication (Offline and online).Handled the social platforms like Facebook and in-mail marketing communication for advertisements and information…

    Responsible for offline marketing like event announcement, poster designing and event coordination. Created offline promotional campaigns to raise awareness. Volunteered in Strategy formulation for the events, made an overall blueprint of the entire marketing plan. The focus of strategy formulation was to have a successful integrated marketing communication (Offline and online).Handled the social platforms like Facebook and in-mail marketing communication for advertisements and information purposes.

  • St. Xavier's College Student Council

    Logistics Manager

    -

    I was part of the College's Annual Cultural Fest name XAVOSTAV which is a 3-day gala event where almost all cultural events like different forms of dance, live Music performance, stand-up comedy, fashion show and much more take place. My role is the Festival was to ensure efficiency in the supply chain particularly food and stationery and make sure that the things are there in place whenever required. As a part of my role, it was also my responsibility to avoid being either stock out or…

    I was part of the College's Annual Cultural Fest name XAVOSTAV which is a 3-day gala event where almost all cultural events like different forms of dance, live Music performance, stand-up comedy, fashion show and much more take place. My role is the Festival was to ensure efficiency in the supply chain particularly food and stationery and make sure that the things are there in place whenever required. As a part of my role, it was also my responsibility to avoid being either stock out or overflow of the goods at any point in time.

  • Department of Social work & National Social Scheme

    Security Management Team Menber

    -

    The organisation is well recognised in West Bengal. My stint started as being a security volunteer in 2014 and in 2015 I was managing the security. On two back to back years, I actively volunteered in blood donation camps. Apart from volunteering, I also went to a couple of villages from the department as a teacher for unprivileged children. During my tenure, I volunteered in an Eye-check up camp where the total number of work days were 10 for 8 hours each day.

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